Why have I built my business as a coach by focusing on serving clients 1:1? It's a smart and simple way to build a business for both creatives and coaches, and it's highly underrated.
Spend a little time in the online business world and you'll quickly see the PUSH to grow and scale through the creation of courses, group programs, memberships and more. And it's not that these are never valid options for growing a business – sometimes, they can be.
But personal and high-touch work of 1:1 can be seen as a "starting point" or stepping stone, when in reality, a focus on individual client work and services can be THE answer to a highly profitable business that supports flexibility and quality of life – values especially important to the moms called to business whom I serve.
On this episode of BEYOND, you'll learn:
• Why I LOVE the 1:1 business model for creatives and coaches who want time freedom and quality of life
• How to keep the 1:1 business model is clean and simple (while maximizing profit)
• Why focusing on premium 1:1 services supports a spacious and flexible calendar
• Deep vs. Wide: How you really get to know your clients and build relationships with them when working with them intimately
• Why I don't see 1:1 services EVER going out of demand
You might be asking, "But what about scaling a 1:1 business? You can't do that." We're also talking about what a 1:1 business model looks like at $100k and beyond.
If you want to continue the conversation beyond the podcast, if you are ready for the combination of life support and business strategy you need in navigating the highs and lows as a mom and entrepreneur, I want to invite you to apply for 1:1 coaching. Working with me privately is kind of like having a business therapist, marketing strategist and personal trainer for your brain all-in-one.
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