BEYOND Podcast Ep. 286: Owner’s Intent: Why Every Creative and Coach Needs One This Year

I'm Becky

The coach for moms called to business and host of the podcast BEYOND. I'm on a mission to help you grow as a person. 

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Many of us want to build an intentional business, but we’ve never actually defined our owner’s intent as a small business owner. I like to think of your owner’s intent as a simpler, less-corporate version of a vision statement. It basically answers the question: what is your intention as a business owner? What is your END goal?

For many of us building businesses as creatives and coaches and online educators, it’s easy to think of ourselves as service providers, experts, consultants, maybe even freelancers in some cases, and we tend to think less often from the perspective of a brand or business owner. Your owner’s intent is a key piece of your strategy because as a business owner, every aspect of leading and growing your business is simpler when you have a clear owner’s intent – a defined end goal. It allows you to filter every decision through the lens of that purpose, that intent.

My goal for this episode is to help you understand the purpose of your owner’s intent and, if you don’t have one already, help you identify what that intent is so that you can use it as a guide this year. Because here’s the thing I’ve found: many entrepreneurs are building their businesses somewhat blindly… chasing growth, building the business you think you’re *supposed* to be building, only to wonder why something feels off. Often, it’s because your actions and plans aren’t aligned with the kind of business that YOU want to be building.

On this episode of BEYOND, you'll learn:

  • What different owner’s intents can look like for different businesses

  • How to define what success looks like for you, so that you can focus on that

  • Why so many entrepreneurs are chasing the wrong thing

  • Whether or not GROWTH should be your goal

  • 5 key differences between a growth-focused business and a profit-focused business

  • How identifying your personal owner’s intent will simplify your life and business this year

Are you wanting to make 2024 a different kind of year? Let's make it happen. I want to invite you to apply for my 6-month coaching intensive, SIMPLIFIED, where we focus on the two things that matter most when it comes to creating a profitable business on your terms: mindset and messaging. Working together is like having a business therapist, marketing strategist, creative director and personal trainer for your brain, all in one.

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This is the podcast for moms called to business as creative entrepreneurs and coaches. Through mindset and strategy, I help you leverage your faith and your beliefs to get out of your own way so that you simplify, focus and build a business that serves you, your family and your clients well – a business run with integrity that creates both income and impact. Around here, we go beyond the surface and dive deep into what matters most. We talk about mindset, faith, motherhood, money, marketing, messaging and more. So much of why you were called to business is because of who you’re becoming along the way. As your coach, my job is to help you grow your business. My mission is to help you grow as a person.


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Helping moms called to business as creatives and coaches simplify life and business to focus on the two things that matter most: your peace and profit.